Announcing the Color of the Year 2023: Viva Magenta 

In case you missed it, Pantone announced the Color of the Year 2023. This year’s color is Viva Magenta. The color is vibrant, empowering and makes a definite statement. It is the perfect balance between warm and cool tones. Pantone Vice President Laurie Pressman shares, “It’s audacious. It’s witty. It’s inclusive of all. Viva Magenta welcomes anyone and everyone with the same rebellious spirit.” 

Introducing Viva Magenta 

Viva Magenta is a color that crosses all areas of design, and it is only a matter of time before we see its bold hue in many places. It’s rooted in nature, descending from the red family–rich in symbolism. It symbolizes our existence between the digital and physical world and showcases where we are as a culture today. Interior design is one place where we will swiftly see the adoption of Viva Magenta. Take a look at how you can incorporate the Color of the Year 2023 into your home. 


When it comes to incorporating bold colors into spaces, some may forget that they can add bold tile. By adding this behind your mirror in the bathroom, this tile energizes the area and makes a statement. You can even take it a step further and place touches of Viva Magenta throughout the room. It keeps the eye entertained as it is continually moving. When paired with neutral counters and walls, the contrast allows the red to really pop! 

Modern bathroom with wood vanity, white walls and red tile backsplash
Photo Credit: Houzz


If you are wanting to incorporate touches of the Color of the Year 2023 into your kitchen, there are multiple ways to do this. You can begin by adjusting the furniture in your space. Adding bold-colored barstools will brighten up the area, especially if you have a more neutral color palette in your home. 


White modern kitchen with five red barstools
Photo Credit: Houzz


Living Rooms

Liven up your living room with vibrant decorative furnishings. These red pillows and leather chairs are inviting, fun and give the space a unique personality. When you’re looking to add these pieces, you want to distribute the color throughout the space in an effective way. Too much of this color concentrated in one area does not make as big of a statement as it would if you chose to spread it out. A simple addition like this can make all the difference to a room!

Neutral living room with red leather chairs and a red pillow on the couch
Pirouette® Shades


Let Us Help! 

At Rocky Mountain Shutters & Shades, we can help you pick the perfect window coverings for your home. Whether you want to add in Viva Magenta in bold ways or are looking for more neutral window coverings, we are ready to assist you in finding the perfect fit. Contact our team today to schedule a FREE design consultation!